When buying a home, some buyers consider working directly with the listing agent instead of hiring their own buyer’s agent. These individuals often attend open houses, browse property listings online, and reach out to listing agents directly to schedule showings. When they decide to make an offer, they use the same agent who is already representing the seller. 

However, many buyers make this choice based on misunderstandings about how real estate representation works. Let’s clarify key concepts and potential risks before you decide.  

Understanding Representation in Ontario Real Estate  

In Ontario, all real estate agents operate under a brokerage. Representation can occur in two ways:  

• Brokerage Representation: The brokerage as a whole represents the client, with all agents working to promote and protect the client’s interests. Typically, one agent will act as your primary point of contact; or
• Designated Representation: In this arrangement, one or more specific agents from the brokerage represent you. These agents are required to prioritize your interests and keep your personal information confidential, while other agents within the same brokerage must remain neutral.  

What Is Multiple Representation?  

Multiple representation occurs when one brokerage or agent represents both sides of a transaction or when there are competing buyers interested in the same property.  

This arrangement is only allowed if all clients agree, and strict guidelines must be followed.  

According to the industry regulator, the Real Estate Council of Ontario (RECO), in cases of multiple representation:  

• The agent or brokerage must remain impartial to all parties.  
• They cannot provide advice on offer prices, terms, or conditions.  
• Confidential information cannot be shared without written consent.  

Common Myths About Buying Through the Listing Agent

1. It’s Not Cheaper  

A common myth is that working with the listing agent will save money because they might share part of their fee. In reality, the seller determines the agent’s fee before the property is listed, and buyers are not entitled to negotiate this amount. If any savings occur, they typically benefit the seller—not the buyer.  

2. Limited Information About the Property  

Listing agents are not obligated to disclose every potential issue with the property unless directly asked. A dedicated buyer’s agent, on the other hand, works solely for you, gathering critical information and asking the right questions.  

3. Lack of Personalized Advice  

When an agent represents both parties, they cannot offer guidance on pricing, negotiation strategies, or contract terms. Their role is reduced to facilitating communication, not advocating for your best interests.  

4. Potential Conflicts of Interest  

The listing agent’s primary objective is to sell the property they’ve listed. If you rely on them, their motivation may not align with helping you find the ideal home. A buyer’s agent is invested in your long-term satisfaction, even if it means searching for a different property.  

If you’re thinking about using the listing agent instead of having your own agent represent you, it’s crucial to understand the implications. While it may seem convenient, the risks often outweigh the perceived benefits. A buyer’s agent works exclusively for you, ensuring your interests are prioritized throughout the process. 

Thinking of buying a home? Let’s chat!